https://doi.org/10.59132/viz/2022/5/29-34
Povzetek
Medijska družba je s pomočjo tehnologije ustvarila okolje, v katerem sta vpliv in količinska navzočnost podob postala neprimerljiva s katerim koli drugim obdobjem. Podobe niso toliko odrazi stvarnosti, kot so družbeni konstrukti z zavestno izdelano ali nezavedno prisotno sporočilnostjo, ki sooblikuje skupni predstavni svet in identitetne pripadnosti. Življenje na zaslonu zlasti pri mladih močno vpliva na imaginacijo, razmišljanje, vedenje, socialne kompetence in hierarhijo vrednot. Podobe nas spreminjajo, posegajo v nezavedno, manipulirajo z našimi mnenji in željami ter na druge načine sooblikujejo naše videnje sveta, zato je veščina njihovega dekodiranja in interpretiranja izjemno pomembna pri ozaveščanju družbe, v kateri živimo, in pri vzpostavljanju stališč in pozicij, za katerimi stojimo. Besedilo se ukvarja z vprašanjem, ali lahko v družbi hiperprodukcije, zapovedane uporabne vrednosti in instrumentalizacije uma umetnost ponudi obliko streznitve in oblikuje nove zemljevide osebnih prioritet, ciljev in vrednot in kako.
Abstract
Contemporary Art’s Role in Developing Visual Literacy in Media Culture Environment
With the help of technology, the media society has created an environment in which the impact and quantitative presence of images have become unparalleled in any other period. Images are social constructs with consciously constructed or unconsciously stated messaging that co-constitutes shared representational worlds and identity affi liations rather than reflections of reality. Screen time profoundly impacts young people’s imagination, thinking, behaviour, social competence skills, and value hierarchies. Images change us, intervene in the unconscious, manipulate our opinions and desires, and co-shape how we see the world in many other ways. Consequently, the skill of decoding and interpreting them is of paramount importance in raising awareness of the society in which we live and in establishing the attitudes and positions we stand for. The text considers whether and how art can offer sobering and shape new maps of personal priorities, goals, and values in a society of hyperproduction, commanded use-value, and the instrumentalisation of the mind.